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THE EASY ANSWER

There are very few, if any, businesses that don’t require selling. Stores sell products to their customers. Professionals sell services to their clients. Managers sell ideas to the workforce. Sales is an intregral part of industry and even of everyday life. Not everyone, however, is a great salesperson. Of those that are successful, some have a natural talent, some have worked hard to develop the necessary skills and some have just perservered, knowing that eventually, they will make a sale. Of course the best of the best have talent, skill, and determination. But regardless of heredity or abiity, there are tools that can help anyone be a successful seller. This is one of them. I call it “THE EASY ANSWER.” The concept is simple. If you want a positve response to your sales pitch, formulate some questions in your pitch where the answers will most likely support that pitch. For example; if you are selling mattresses, don’t ask your customer: ”Do you want to buy a mattress?” Instead ask t

"PLAN D"

In business, and in life for that matter, we often encounter problems. Sometimes simple problems lending themselves to simple, and quick, solutions. Sometimes not so simple problems, with not so simple and not so quick solutions. But solve them we must, lest they linger and fester and begin to erode our success, or our happiness, or both. Therefore we need to formulate a plan, a plan to solve the problem. Now what that plan is can vary depending on the problem it needs to solve. It may be a simple plan or a complex plan. It may be implemented quickly or over time. It may require few resources or many. It may be cheap or very costly. The one constant is that the plan needs to solve the problem. Of course, we never know if a plan is going to work until we try it out. And if it doesn’t work we may very well need a backup plan, a Plan B so to speak. And if that doesn’t work we may need a back up to the backup, a Plan C, which also may not work. IN THIS CASE, WE OFFER THE PLAN THAT ALWAYS W