"PLAN D"

In business, and in life for that matter, we often encounter problems. Sometimes simple problems lending themselves to simple, and quick, solutions. Sometimes not so simple problems, with not so simple and not so quick solutions. But solve them we must, lest they linger and fester and begin to erode our success, or our happiness, or both.

Therefore we need to formulate a plan, a plan to solve the problem. Now what that plan is can vary depending on the problem it needs to solve. It may be a simple plan or a complex plan. It may be implemented quickly or over time. It may require few resources or many. It may be cheap or very costly. The one constant is that the plan needs to solve the problem.

Of course, we never know if a plan is going to work until we try it out. And if it doesn’t work we may very well need a backup plan, a Plan B so to speak. And if that doesn’t work we may need a back up to the backup, a Plan C, which also may not work.

IN THIS CASE, WE OFFER THE PLAN THAT ALWAYS WORKS. Simplicity itself, requiring few if any resources and little or no monetary investment, it is guaranteed to solve the problem, immediately and forever. It is called “PLAN D.” Stated briefly, it is: DECLARE THE PROBLEM TO NOT BE A PROBLEM!

If plan A didn’t work, and plan B didn’t work, and plan C didn’t work, then it’s a pretty good bet that this problem can’t be solved. And If it can’t be solved, the choice is simple; stop doing whatever business or activity it is that created or uncovered the problem if the first place, or use “PLAN D” and DECLARE THE PROBLEM TO NOT BE A PROBLEM!

One example: A common business problem and one nearly all businesses have at one time or another; is the failure of a customer or client to pay promptly. Incentives haven’t worked, threats haven’t worked, bill collectors haven’t worked. The customer or client always pays, but never in a timely manner.

Of course, you can just stop doing business with this customer or client and the problem is solved. Or you might just utilize “PLAN D.” This is a good account, and the income is appreciated, if not needed. Why not just DECLARE THE PROBLEM TO NOT BE A PROBLEM!

You keep the account, and a relationship you have probably nurtured for some time. You keep the income, you keep the client or customer, and you stop worrying and/or feeling resentful. It’s a WIN WIN WIN WIN.

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